William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Adam Bajer is a Lead Business Architect with over 20 years of IT experience, started as Software Engineer, then become System and Business Analyst, and at the end, Lead Enterprise and Business Architect. Adam translates organizational strategic goals into user-centric business solutions for a major EU public administration agency using business and enterprise architecture. Adam propagates the business architecture and enterprise design disciplines to drive strategic alignment, enhance efficiency and deliver superior business solutions.

Richard Lay is an Enterprise Architecture consultant and methodologist. He has hands on experience in KPMG Canada, designing building, populating and using real software knowledgebases to support strategic decisions, business architecture, transformation planning and estimating, requirements analysis, information design and management, portfolio rationalization and identifying software components. He brings a pragmatism to defining methods, knowing how hard it is to manage the real business information in a metamodel, so you can deliver traceable artifacts that expose the organizations intricacies. Currently, Richard is researching a simpler way of business description, solely based on decisions and how they are communicated.

Stephanie Ramsay has worked for more than 30 years in Information and Digital Technology, with extensive experience in Service Delivery, Applications, and Infrastructure in three industries (Defense, Healthcare, Retail). She has worked as a Business Architect at RTX (Raytheon, Collins Aerospace, Pratt & Whitney) for the last 10 years and currently serves as a co-lead on the Business Architecture Guild Manufacturing Reference Model team. Her education includes: a Bachelor of Science in Business and a Master’s degree in Supply Chain Management from Penn State and Architecture Certifications.

Alex Jurkat currently serves on the Manufacturing Reference Model, the Common Reference Model, and the Tooling Community of Practice at the Business Architecture Guild. Professionally, Alex is the Infrastructure Cost Control Manager at Plug, a company building anend-to-end green hydrogen ecosystem — from production to storage to delivery to energy generation. Alex handles SAP-transition organizational change management, cost controllership, project finance tracking, continuous improvement, and strategy execution duties, relying on business architecture principles to inform all his assignments.