Organizations face increasing pressure to execute change successfully amid digital transformation and growing complexity, yet many initiatives fail due to limited visibility and fragmented execution. This webinar and the whitepaper on which it is based explore how aligning business architecture with change management can improve the effectiveness and sustainability of organizational change. It examines the integration of business architecture practices with Prosci’s 3‑Phase Process, supported by the ADKAR model and the 4Ps Exercise, to enhance change planning and execution at both initiative and enterprise levels. Through conceptual analysis and a practical case study, the webinar demonstrates how leveraging business architecture in change management clarifies the rationale for change, identifies impacted stakeholders, and supports informed decision‑making and strengthen enterprise change outcomes.

Presenters: Themba Ngewu, Naini Sharma