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  • Webinar: Government Reference Model & Companion Guide Updates
    Contains 5 Component(s), Includes Credits Includes a Live Web Event on 05/20/2026 at 1:00 PM (EDT)

    TBD

    TBD

    Presenter: TBD

    William Ulrich

    William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

  • Webinar: Business Architecture & Change Management: Whitepaper Walkthrough
    Contains 5 Component(s), Includes Credits Includes a Live Web Event on 04/22/2026 at 1:00 PM (EDT)

    TBD

    TBD

    Presenters: Matthew Pindral, Mufaro Nyachoto

  • Webinar: Higher Education Reference Model Introduction
    Contains 5 Component(s), Includes Credits Includes a Live Web Event on 03/18/2026 at 1:00 PM (EDT)

    TBD

    TBD 

    Presenters: Dana Miller & Kemail Dogan

  • Webinar: Transportation Reference Model & Companion Guide Updates
    Contains 5 Component(s), Includes Credits Includes a Live Web Event on 02/18/2026 at 1:00 PM (EST)

    TBD

    TBD 

    Presenter: Neil Peachey

  • Special Webinar: Launch of the Chinese Edition Business Architecture Quick Guide
    Contains 2 Component(s) Includes a Live Web Event on 02/04/2026 at 9:00 PM (EST)

    The Business Architecture Guild's Quick Reference Guide serves as a foundational resource for understanding and implementing BIZBOK® Guide-aligned business architecture practices, with the English version originally published in 2018. The Business Architecture Guild is a global professional organization dedicated to advancing the discipline of business architecture through collaborative knowledge development, offering members access to comprehensive resources including regular webinars, authoritative white papers, professional certification programs (CBA®), and a worldwide community of practice. Through the dedicated collaborative efforts of Guild architect volunteers from Chinese backgrounds over recent years, the complete Chinese translation is now officially available, marking a significant milestone in making business architecture knowledge accessible to Chinese-speaking enterprises and practitioners. This webinar celebrates the launch of the Chinese edition while exploring how business architecture serves as a critical bridge connecting strategy to execution, addressing enterprise governance challenges such as cross-departmental alignment failures, redundant investments, and IT delivery misalignment with business objectives. Key topics include common application scenarios for both external drivers (growth and market expansion) and internal drivers (compliance and efficiency), the collaborative relationship between business models, business architecture, and operating models, and practical implementation steps for establishing baseline capabilities, integrating architecture into into end-to-end, strategy execution, and continuous professional development.

    The Business Architecture Guild's Quick Reference Guide serves as a foundational resource for understanding and implementing BIZBOK® Guide-aligned business architecture practices, with the English version originally published in 2018. The Business Architecture Guild is a global professional organization dedicated to advancing the discipline of business architecture through collaborative knowledge development, offering members access to comprehensive resources including regular webinars, authoritative white papers, professional certification programs (CBA®), and a worldwide community of practice. Through the dedicated collaborative efforts of Guild architect volunteers from Chinese backgrounds over recent years, the complete Chinese translation is now officially available, marking a significant milestone in making business architecture knowledge accessible to Chinese-speaking enterprises and practitioners. This webinar celebrates the launch of the Chinese edition while exploring how business architecture serves as a critical bridge connecting strategy to execution, addressing enterprise governance challenges such as cross-departmental alignment failures, redundant investments, and IT delivery misalignment with business objectives. Key topics include common application scenarios for both external drivers (growth and market expansion) and internal drivers (compliance and efficiency), the collaborative relationship between business models, business architecture, and operating models, and practical implementation steps for establishing baseline capabilities, integrating architecture into  into end-to-end, strategy execution, and continuous professional development.

    Presenters: Honglei Zhou, Xiaoqi Zhao

    Host: Kelley Eckmayer

    Note: This webinar is open to both members and non-members. If you know someone who isn’t a member and would like to attend, feel free to share the Zoom registration link (available after you register). Please note that CEUs are not available for this session.

    Honglei Zhou

    Director, Business Architect for SMBC Americas' Division

    SMBC Americas' Division

    Honglei Zhou is Director, Business Architect for SMBC Americas' Division. An accomplished Business Architect and Transformation Strategist, she specializes in translating enterprise strategy into future-state capabilities and technology solutions, with expertise in developing multi-year transformation roadmaps that enhance business capabilities while integrating market innovations and navigating competitive dynamics.

    With over 25 years of management and consulting experience in the financial services industry, Ms. Zhou has a proven track record of conducting capability assessments, identifying optimization opportunities, business scenario planning for mergers and acquisitions, and delivering measurable business value. Her areas of expertise include capability mapping, strategy blueprints, target operating model design, digital transformation roadmap formation and portfolio rationalization.

    Ms. Zhou holds an MBA from New York University and a bachelor's degree from Beijing Foreign Studies University.  She is a certified business architect (CBA®) with the Business Architecture Guild.  She co-led the translation of the Business Architecture Quick Guide into Chinese.  

    Kelley Eckmayer

    VP, Enterprise Architecture Manager

    PNC Financial Services

    Kelley Eckmayer is a distinguished enterprise architecture leader who excels at leveraging business architecture to translate strategic vision into tangible organizational achievements. As a Business Architecture leader at RGA (Reinsurance Group of America), Kelley brings over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, with a strong background in financial services and non-profit organizations. A seasoned expert, she guides large organizations through the intricacies of business, enterprise, data architecture, and strategic planning. Holding multiple industry certifications, Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies, focusing on demonstrating the value delivered from strategy aligned technology investments. As a Certified Business Architect (CBA)®, Kelley is currently a Business Architecture Guild Board Member, Editorial Board Chair, and Team Mentor. She is also a Certified Business Architect (CBA)®.

    Xiaoqi Zhao

    Global Enterprise Architect

    Volvo Financial Services

    Xiaoqi Zhao is a Global Enterprise Architect with nearly 30 years of experience spanning the evolution of modern technology, specializing in bridging complex IT infrastructure with high-level business strategy. He currently serves as a Global Enterprise Architect within the automotive and financial services sectors at Volvo Financial Services, leading digital transformation and architectural modeling for international operations.

    Mr. Zhao's career began in product marketing and mechanical procurement before pivoting to Information Technology. His expertise evolved from hands-on experience in end-user support, server and network administration, and data center operations to mastering IT project management and pre-sales, ultimately advancing to senior solution architect roles. He has honed his strategic consulting skills at industry leaders including HP and Accenture before transitioning to the automotive sector with Volvo Group.

    Mr. Zhao holds a bachelor's degree and MBA from Tsinghua University. He was among China's first ITIL Manager certification holders and PMP-certified professionals, subsequently earning TOGAF, CISSP, CISA, and CGEIT certifications. As chief translator of the Chinese edition of the Business Architecture Quick Guide, Mr. Zhao brings deep technical expertise and a commitment to advancing business architecture knowledge in the Chinese-speaking professional community.

  • Webinar: End-to-End Strategy Execution: From Inception through Solution Deployment
    Contains 5 Component(s), Includes Credits

    Despite groundbreaking advancements over the past decade, strategy execution failure remains alarmingly common. It’s no coincidence that the underperformance in strategy execution mirrors a multidecade track record of unsuccessful initiatives and hundreds of billions in wasted technology investments. Coupled with MIT’s recent study that 95% of AI initiatives fail, leadership should look to break this cycle failure, something that will not happen by continuing the patterns and practices of the past. William Ulrich and Charles Bowman’s new book, End-to-End Strategy Execution: From Inception Through Solution Deployment, presents a framework for change to help organizations break this cycle of failure and achieve their long-term vision. This webinar will outline how organizations can shed past patterns of failure by deploying an end-to-end strategy execution framework built on a rigorous foundation that leverages business architecture best practices.

    Despite groundbreaking advancements over the past decade, strategy execution failure remains alarmingly common. It’s no coincidence that the underperformance in strategy execution mirrors a multidecade track record of unsuccessful initiatives and hundreds of billions in wasted technology investments. Coupled with MIT’s recent study that 95% of AI initiatives fail, leadership should look to break this cycle failure, something that will not happen by continuing the patterns and practices of the past. William Ulrich and Charles Bowman’s new book, End-to-End Strategy Execution: From Inception Through Solution Deployment, presents a framework for change to help organizations break this cycle of failure and achieve their long-term vision. This webinar will outline how organizations can shed past patterns of failure by deploying an end-to-end strategy execution framework built on a rigorous foundation that leverages business architecture best practices. 

    Presenter: William Ulrich 

    Registration for this webinar is closed. Recording is available. 

    William M. Ulrich

    President of Tactical Strategy Group, Co-Founder of the Business Architecture Guild

    Business Architecture Guild

    William M. Ulrich is President of Tactical Strategy Group and a thought leader in strategy execution, business and IT transformation, and business architecture. His work in the transformation field dates back more than four decades to when he served as Director of Reengineering Strategies at KPMG. As a co-founder of the Business Architecture Guild®, Mr. Ulrich has been a leading voice in formalizing what is now considered the de facto approach to business architecture. He has authored and coauthored multiple books and papers on business and IT transformation.

  • Webinar: Healthcare Reference Model Updates
    Contains 5 Component(s), Includes Credits

    This webinar presents the enhancements that will be included in the Healthcare Provider Reference Model 3.0.0. After a several year hiatus, the group resumed activities to create an Information Map, which is foundational to every Capability Map. The group also created a new Stakeholder Map, brought the Capability Map in alignment with the current Common Reference Model and revised the Value Streams to reflect the updated Stakeholder Map along with refined descriptions and entrance and exit criteria for the Value Stream stages. You will not only learn about the Health Provider Reference Model but also gain insights on industry trends and challenges that influence the capabilities and stakeholders involved in enable valuing delivery, scenarios for Value Streams, and other aspects of the model. There will be a live Q&A at the end of this session.

    This webinar presents the enhancements that will be included in the Healthcare Provider Reference Model 3.0.0. After a several year hiatus, the group resumed activities to create an Information Map, which is foundational to every Capability Map. The group also created a new Stakeholder Map, brought the Capability Map in alignment with the current Common Reference Model and revised the Value Streams to reflect the updated Stakeholder Map along with refined descriptions and entrance and exit criteria for the Value Stream stages. You will not only learn about the Health Provider Reference Model but also gain insights on industry trends and challenges that influence the capabilities and stakeholders involved in enable valuing delivery, scenarios for Value Streams, and other aspects of the model. 

    Presenters: Teresa Garcia-Holm, James Simkins

    Registration for this webinar is closed. Recording is available. 

    Teresa Garcia

    Business Architect

    Teresa Garcia-Holm is a certified Business Architect with over 20 years of experience leading transformative change and interdisciplinary alignment. She is committed to aligning business operations, technology, and customer experience to deliver against strategic objectives. Teresa has held diverse roles, from Director of Guest Services in the hotel industry to Account Manager in the real estate industry to Process Consultant and Business Execution Senior Manager in financial services. She has been a Business Architect at Wells Fargo, First Citizen’s Bank and Wellmark Blue Cross Blue Shield

    James Simkins

    Director of IT Planning

    Baptist Health Care

    James Simkins is Director of IT Planning at Baptist Health Care, providing executive leadership in technology strategy, governance, and enterprise architecture. His career spans urban planning, health insurance, and healthcare technology, equipping him to bridge business and IT for organizational transformation. James has led Project Management Offices, strategic planning and execution to deliver measurable value, compliance, and innovation to meet the evolving needs of the healthcare industry.

  • 2026 Summit Registration: CBAs
    Contains 5 Component(s)

    Member discount available, earn CEUs

    Member discount available, earn CEUs

  • Webinar: Building and Using Information Maps - Revisited
    Contains 5 Component(s), Includes Credits

    Information mapping is a core business architecture discipline that formalizes a business vocabulary as a basis for scoping and influencing data and technology related investments. This webinar will highlight the strategic importance of information mapping, the relationship to capability assessments and value stream navigation, and how to maximize its value in a business architecture practice. Organizations that underestimate the importance of information mapping run the risk of undermining a core element of their business architecture practice and the benefits it delivers. Join this webinar to maximize the value of this important discipline.

    Information mapping is a core business architecture discipline that formalizes a business vocabulary as a basis for scoping and influencing data and technology related investments. This webinar will highlight the strategic importance of information mapping, the relationship to capability assessments and value stream navigation, and how to maximize its value in a business architecture practice. Organizations that underestimate the importance of information mapping run the risk of undermining a core element of their business architecture practice and the benefits it delivers. Join this webinar to maximize the value of this important discipline.

    Presenter: William Ulrich


    Registration for this webinar is closed. Recording is available. 

    William Ulrich

    William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

  • Webinar: 20 Minute Capability Mapping – Revisited
    Contains 5 Component(s), Includes Credits

    Struggling with forming or even understanding capabilities? Not clear as to what constitutes a business object, or even why capabilities are based on them? Trying to make sense of Guild reference models but you and your business team remain baffled. While it may not seem important, changing a capability name in a model may seem like an easy thing to do, but can have major impacts if it veers from basic mapping principles. Consider that introducing poorly scoped, overlapping, and non-specific capabilities into a business ecosystem has ripple effects that span strategic planning, impact assessments, future state architecture and design, initiative rationalization and triaging, and, importantly, solution deployment, right down to software service design. Please join this webinar as it covers these and a number of related topics on capability mapping.

    Struggling with forming or even understanding capabilities? Not clear as to what constitutes a business object, or even why capabilities are based on them? Trying to make sense of Guild reference models but you and your business team remain baffled. While it may not seem important, changing a capability name in a model may seem like an easy thing to do, but can have major impacts if it veers from basic mapping principles. Consider that introducing poorly scoped, overlapping, and non-specific capabilities into a business ecosystem has ripple effects that span strategic planning, impact assessments, future state architecture and design, initiative rationalization and triaging, and, importantly, solution deployment, right down to software service design. Please join this webinar as it covers these and a number of related topics on capability mapping. 

    Presenter: William Ulrich

    Registration for this webinar is closed. Recording is available. 

    William Ulrich

    William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.