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Webinar: Leveraging Business Architecture to Amplify Systems Thinking and Design Thinking

Includes a Live Web Event on 05/20/2026 at 1:00 PM (EDT)

This white paper explores business architecture’s role in improving the synergistic application of systems thinking and design thinking to foster a holistic, human-centered approach to strategic planning and organizational optimization. By combining these disciplines, organizations can effectively navigate complex business ecosystems to advance and achieve their ongoing business strategies. The integrated approach promotes enhanced customer experience and drives sustainable growth by fostering a comprehensive understanding of interconnected systems while prioritizing customer and related stakeholder needs.

Presenters: Kelley Eckmayer & Tim Vandeput

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Kelley Eckmayer

Kelley Eckmayer

VP, Enterprise Architecture Manager

PNC Financial Services

Kelley Eckmayer is a distinguished enterprise architecture leader who excels at leveraging business architecture to translate strategic vision into tangible organizational achievements. As a Business Architecture leader at RGA (Reinsurance Group of America), Kelley brings over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, with a strong background in financial services and non-profit organizations. A seasoned expert, she guides large organizations through the intricacies of business, enterprise, data architecture, and strategic planning. Holding multiple industry certifications, Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies, focusing on demonstrating the value delivered from strategy aligned technology investments. As a Certified Business Architect (CBA)®, Kelley is currently a Business Architecture Guild Board Member, Editorial Board Chair, and Team Mentor. She is also a Certified Business Architect (CBA)®.

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Webinar: Leveraging Business Architecture to Amplify Systems Thinking and Design Thinking
05/20/2026 at 1:00 PM (EDT)  |  60 minutes
05/20/2026 at 1:00 PM (EDT)  |  60 minutes This white paper explores business architecture’s role in improving the synergistic application of systems thinking and design thinking to foster a holistic, human-centered approach to strategic planning and organizational optimization. By combining these disciplines, organizations can effectively navigate complex business ecosystems to advance and achieve their ongoing business strategies. The integrated approach promotes enhanced customer experience and drives sustainable growth by fostering a comprehensive understanding of interconnected systems while prioritizing customer and related stakeholder needs.
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