Webinar: Leveraging Business Architecture to Amplify Systems Thinking and Design Thinking
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This white paper explores business architecture’s role in improving the synergistic application of systems thinking and design thinking to foster a holistic, human-centered approach to strategic planning and organizational optimization. By combining these disciplines, organizations can effectively navigate complex business ecosystems to advance and achieve their ongoing business strategies. The integrated approach promotes enhanced customer experience and drives sustainable growth by fostering a comprehensive understanding of interconnected systems while prioritizing customer and related stakeholder needs.
Presenters: Kelley Eckmayer & Tim Vandeput
Registration for this webinar is closed. Recording is available.
Kelley Eckmayer
VP, Enterprise Architecture Manager
PNC Financial Services
Kelley Eckmayer is a distinguished enterprise architecture leader who excels at leveraging business architecture to translate strategic vision into tangible organizational achievements. As a Business Architecture leader at RGA (Reinsurance Group of America), Kelley brings over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, with a strong background in financial services and non-profit organizations. A seasoned expert, she guides large organizations through the intricacies of business, enterprise, data architecture, and strategic planning. Holding multiple industry certifications, Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies, focusing on demonstrating the value delivered from strategy aligned technology investments. As a Certified Business Architect (CBA)®, Kelley is currently a Business Architecture Guild Board Member, Editorial Board Chair, and Team Mentor. She is also a Certified Business Architect (CBA)®.

Tim Vandeput
Business owner and Business architect
TConsult
Tim Vandeput is a business owner and business architect who leads TConsult, an advisory practice focused on turning strategy into execution. He partners with customers to design operating models, prioritize portfolios, and build roadmaps that connect funding to value. Tim’s approach uses proven methods including Balanced Scorecard, Lean/Six Sigma, and governance practices such as COBIT—always with an emphasis on clarity, simplicity, and measurable outcomes. Recently, he has developed five-year business cases for sustainability reporting and compliance, aligning data collection, controls, and automation with capex/opex planning and risk-avoidance benefits. Tim holds a Master’s Degree in Enterprise IT Architecture from Antwerp Management School and a Bachelor’s in ICT for Analysts and Architects form the NOVI University of Applied Sciences.