Tim Hale is an Enterprise Architect at Arvest Bank, where he leads the Business Architecture practice.  As he developed his financial services knowledge, he joined the Financial Services Reference Model team to accelerate his learning and to contribute his expertise to the Guild and its projects.  Prior to Arvest, he has operated his own consulting firm; he spent 30 years at Walmart Technology with 20 of those years in Enterprise Architecture where he developed and guided their global enterprise architecture practice, and played a leading role in their agile transformation. Tim began his career as a consultant with Arthur Andersen and Co. He is also a Certified Public Accountant (retired).

Omar Gawad is a Certified Business Architect, TOGAF-certified professional, and Certified Digital Transformation Officer with over 12 years of experience across business analysis, business architecture, and digital transformation working with KPMG. His consulting career has allowed him to take on diverse roles in designing digital strategies, enterprise architecture frameworks, and capability-driven operating models for financial institutions, healthcare providers, and government entities throughout the Middle East. Since September 2024, he has contributed to the Business Architecture Guild’s Financial Services Reference Model team. Additionally, he co-hosts a thought leadership podcast that focuses on AI, business architecture, and strategic consulting. Omar also authors a monthly LinkedIn article series designed to empower analysts and architects in their professional development.

Kirsty McGregor is a Certified Business Architect ® as well as being TOGAF certified and leads a team of Business Architects within the central Architecture and Engineering department at NatWest Group. Kirsty has over 25 years experience within the financial services sector spanning HR & Payroll software implementation consultancy, business analysis, production support, testing and architecture. She has been a member of the Financial Services Reference Model team for over 2 years and supported the development of the new product map. Kirsty is passionate about supporting others to succeed and sharing knowledge and set up a Business Architecture meet-up in Edinburgh, Scotland in 2024 to help build the growing business architecture population within Scotland.

William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Lloyd Dugan is the Chief Architect for Serco-NA’s long-term contract with the Centers for Medicare & Medicaid Services to provide eligibility support processing under the Affordable Care Act, bringing to bear nearly 40 years of modeling and design experience.  He has spoken at national and international conferences and been published on many topics over the decades, (including at the Guild’s Business Architecture Summits), specializing in BPM, the OMG’s BPM+ modeling languages of BPMN/CMMN/DMN, and Business Architecture.  He has taught BPMN to hundreds of students.  He is a long-term Contributing Member of the Guild, and serves as its voting representative on the OMG’s Business Architecture Core Metamodel (BACM) Task Force.  He is the principal co-author of the Guild’s first and seminal white paper on BPM-Business Architecture Alignment, and is a long-standing member of the Metamodel Collaboration Team.

Richard Lay is an Enterprise Architecture consultant and methodologist. He has hands on experience in KPMG Canada, designing building, populating and using real software knowledgebases to support strategic decisions, business architecture, transformation planning and estimating, requirements analysis, information design and management, portfolio rationalization and identifying software components. He brings a pragmatism to defining methods, knowing how hard it is to manage the real business information in a metamodel, so you can deliver traceable artifacts that expose the organizations intricacies. Currently, Richard is researching a simpler way of business description, solely based on decisions and how they are communicated.

Pierre Wienke is Principal Consultant at FINIUS GmbH, where he leads a team of business analysts and architects. He is an experienced trainer and passionate consultant for model-based Business Architecture Management and Business Analysis, and serves as Chair of the Business Architecture Guild’s Metamodel Team. Pierre also collaborates with Frankfurt University of Applied Sciences on practice-driven architecture projects.