Special Webinar: Launch of the Chinese Edition Business Architecture Quick Guide
Includes a Live Web Event on 02/04/2026 at 9:00 PM (EST)
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The Business Architecture Guild's Quick Reference Guide serves as a foundational resource for understanding and implementing BIZBOK® Guide-aligned business architecture practices, with the English version originally published in 2018. The Business Architecture Guild is a global professional organization dedicated to advancing the discipline of business architecture through collaborative knowledge development, offering members access to comprehensive resources including regular webinars, authoritative white papers, professional certification programs (CBA®), and a worldwide community of practice. Through the dedicated collaborative efforts of Guild architect volunteers from Chinese backgrounds over recent years, the complete Chinese translation is now officially available, marking a significant milestone in making business architecture knowledge accessible to Chinese-speaking enterprises and practitioners. This webinar celebrates the launch of the Chinese edition while exploring how business architecture serves as a critical bridge connecting strategy to execution, addressing enterprise governance challenges such as cross-departmental alignment failures, redundant investments, and IT delivery misalignment with business objectives. Key topics include common application scenarios for both external drivers (growth and market expansion) and internal drivers (compliance and efficiency), the collaborative relationship between business models, business architecture, and operating models, and practical implementation steps for establishing baseline capabilities, integrating architecture into into end-to-end, strategy execution, and continuous professional development.
Presenters: Honglei Zhou, Xiaoqi Zhao
Host: Kelley Eckmayer
Note: This webinar is open to both members and non-members. If you know someone who isn’t a member and would like to attend, feel free to share the Zoom registration link (available after you register). Please note that CEUs are not available for this session.
Honglei Zhou
Director, Business Architect for SMBC Americas' Division
SMBC Americas' Division
Honglei Zhou is Director, Business Architect for SMBC Americas' Division. An accomplished Business Architect and Transformation Strategist, she specializes in translating enterprise strategy into future-state capabilities and technology solutions, with expertise in developing multi-year transformation roadmaps that enhance business capabilities while integrating market innovations and navigating competitive dynamics.
With over 25 years of management and consulting experience in the financial services industry, Ms. Zhou has a proven track record of conducting capability assessments, identifying optimization opportunities, business scenario planning for mergers and acquisitions, and delivering measurable business value. Her areas of expertise include capability mapping, strategy blueprints, target operating model design, digital transformation roadmap formation and portfolio rationalization.
Ms. Zhou holds an MBA from New York University and a bachelor's degree from Beijing Foreign Studies University. She is a certified business architect (CBA®) with the Business Architecture Guild. She co-led the translation of the Business Architecture Quick Guide into Chinese.
Kelley Eckmayer
VP, Enterprise Architecture Manager
PNC Financial Services
Kelley Eckmayer is a distinguished enterprise architecture leader who excels at leveraging business architecture to translate strategic vision into tangible organizational achievements. As a Business Architecture leader at RGA (Reinsurance Group of America), Kelley brings over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, with a strong background in financial services and non-profit organizations. A seasoned expert, she guides large organizations through the intricacies of business, enterprise, data architecture, and strategic planning. Holding multiple industry certifications, Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies, focusing on demonstrating the value delivered from strategy aligned technology investments. As a Certified Business Architect (CBA)®, Kelley is currently a Business Architecture Guild Board Member, Editorial Board Chair, and Team Mentor. She is also a Certified Business Architect (CBA)®.
Xiaoqi Zhao
Global Enterprise Architect
Volvo Financial Services
Xiaoqi Zhao is a Global Enterprise Architect with nearly 30 years of experience spanning the evolution of modern technology, specializing in bridging complex IT infrastructure with high-level business strategy. He currently serves as a Global Enterprise Architect within the automotive and financial services sectors at Volvo Financial Services, leading digital transformation and architectural modeling for international operations.
Mr. Zhao's career began in product marketing and mechanical procurement before pivoting to Information Technology. His expertise evolved from hands-on experience in end-user support, server and network administration, and data center operations to mastering IT project management and pre-sales, ultimately advancing to senior solution architect roles. He has honed his strategic consulting skills at industry leaders including HP and Accenture before transitioning to the automotive sector with Volvo Group.
Mr. Zhao holds a bachelor's degree and MBA from Tsinghua University. He was among China's first ITIL Manager certification holders and PMP-certified professionals, subsequently earning TOGAF, CISSP, CISA, and CGEIT certifications. As chief translator of the Chinese edition of the Business Architecture Quick Guide, Mr. Zhao brings deep technical expertise and a commitment to advancing business architecture knowledge in the Chinese-speaking professional community.
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