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  • Contains 5 Component(s), Includes Credits Includes a Live Web Event on 09/16/2026 at 1:00 PM (EDT)

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    Teresa Garcia

    Business Architect

    Teresa Garcia-Holm is a certified Business Architect with over 20 years of experience leading transformative change and interdisciplinary alignment. She is committed to aligning business operations, technology, and customer experience to deliver against strategic objectives. Teresa has held diverse roles, from Director of Guest Services in the hotel industry to Account Manager in the real estate industry to Process Consultant and Business Execution Senior Manager in financial services. She has been a Business Architect at Wells Fargo, First Citizen’s Bank and Wellmark Blue Cross Blue Shield

    James Simkins

    Director of IT Planning

    Baptist Health Care

    James Simkins is Director of IT Planning at Baptist Health Care, providing executive leadership in technology strategy, governance, and enterprise architecture. His career spans urban planning, health insurance, and healthcare technology, equipping him to bridge business and IT for organizational transformation. James has led Project Management Offices, strategic planning and execution to deliver measurable value, compliance, and innovation to meet the evolving needs of the healthcare industry.

  • Contains 5 Component(s), Includes Credits Includes a Live Web Event on 08/19/2026 at 1:00 PM (EDT)

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    Teresa Garcia

    Business Architect

    Teresa Garcia-Holm is a certified Business Architect with over 20 years of experience leading transformative change and interdisciplinary alignment. She is committed to aligning business operations, technology, and customer experience to deliver against strategic objectives. Teresa has held diverse roles, from Director of Guest Services in the hotel industry to Account Manager in the real estate industry to Process Consultant and Business Execution Senior Manager in financial services. She has been a Business Architect at Wells Fargo, First Citizen’s Bank and Wellmark Blue Cross Blue Shield

    James Simkins

    Director of IT Planning

    Baptist Health Care

    James Simkins is Director of IT Planning at Baptist Health Care, providing executive leadership in technology strategy, governance, and enterprise architecture. His career spans urban planning, health insurance, and healthcare technology, equipping him to bridge business and IT for organizational transformation. James has led Project Management Offices, strategic planning and execution to deliver measurable value, compliance, and innovation to meet the evolving needs of the healthcare industry.

  • Contains 5 Component(s), Includes Credits Includes a Live Web Event on 07/15/2026 at 1:00 PM (EDT)

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    Presenters: Dana Miller & Kemail Dogan

  • Contains 5 Component(s), Includes Credits Includes a Live Web Event on 06/17/2026 at 1:00 PM (EDT)

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    Presenters: TBD

    Kelley Eckmayer

    VP, Enterprise Architecture Manager

    PNC Financial Services

    Kelley Eckmayer is a distinguished enterprise architecture leader who excels at leveraging business architecture to translate strategic vision into tangible organizational achievements. As a Business Architecture leader at RGA (Reinsurance Group of America), Kelley brings over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, with a strong background in financial services and non-profit organizations. A seasoned expert, she guides large organizations through the intricacies of business, enterprise, data architecture, and strategic planning. Holding multiple industry certifications, Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies, focusing on demonstrating the value delivered from strategy aligned technology investments. As a Certified Business Architect (CBA)®, Kelley is currently a Business Architecture Guild Board Member, Editorial Board Chair, and Team Mentor. She is also a Certified Business Architect (CBA)®.

  • Contains 5 Component(s), Includes Credits Includes a Live Web Event on 05/20/2026 at 1:00 PM (EDT)

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    Presenters: Kelley Eckmayer & Tim Vandeput

    Kelley Eckmayer

    VP, Enterprise Architecture Manager

    PNC Financial Services

    Kelley Eckmayer is a distinguished enterprise architecture leader who excels at leveraging business architecture to translate strategic vision into tangible organizational achievements. As a Business Architecture leader at RGA (Reinsurance Group of America), Kelley brings over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, with a strong background in financial services and non-profit organizations. A seasoned expert, she guides large organizations through the intricacies of business, enterprise, data architecture, and strategic planning. Holding multiple industry certifications, Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies, focusing on demonstrating the value delivered from strategy aligned technology investments. As a Certified Business Architect (CBA)®, Kelley is currently a Business Architecture Guild Board Member, Editorial Board Chair, and Team Mentor. She is also a Certified Business Architect (CBA)®.

  • Contains 5 Component(s), Includes Credits Includes a Live Web Event on 04/22/2026 at 1:00 PM (EDT)

    This webinar presents an introduction to version six of the Government Reference Model. Highlights are the key business objects for government, significant improvements to value stream stage entrance and exit criteria, and the corresponding changes to the Information Map.

    This webinar presents an introduction to version six of the Government Reference Model. Highlights are the key business objects for government, significant improvements to value stream stage entrance and exit criteria, and the corresponding changes to the Information Map.

    Presenters: Cecilie Hoffman, Mark Bussey

    Cecilie Hoffman

    Business Architect

    Truist Financial Corporation

    Cecilie’s 40-plus years of professional experience include a variety of regulated industries such as financial services, transportation, and bio-tech.  She began her career in the role of “knowledge engineer” (the best job title, ever). She learned how to be a catalyst while in the role of business analyst. Becoming a certified business architect was a game-changing career move. She managed enterprise architecture governance operations as her professional swan song. Now retired, Cecilie continues to serve as a co-lead of the Government Reference Model team and is an active member of both the Common Reference Model and Tooling collaboration teams. 

    More InformationSee LinkedIn profile for prior experience details. linkedin.com/in/ceciliehoffman
    Education/ExperienceB.A., M.A., Linguistics back in ancient history. Currently the Enterprise Architecture Governance process owner for Truist Financial. Joined BB&T in 2018, BB&T merged with SunTrust to form Truist Financials at the end of 2019. Changed career trajectory to Business Architecture in 2011. Consulting business architect from 2011 to 2018. About three decades in the role of Business Analyst in multiple vertical industries.
    Social/Volunteer OrganizationsBusiness Architecture Guild - Government Industry Reference Model development team, co-lead

    Mark Bussey

    Business Architect

    HM Government

    Mark Bussey is a Certified Business Architect (CBA©). His current work focus is Enterprise Business Architecture in the governmental and regulation sectors, with a background covering consulting and the civil service. He has over twenty years’ experience spanning Business Architecture, Business Design and Analysis in both public and private sectors. He has been involved in numerous leading business, operational, and digital transformation initiatives. Mark is a co-lead of the Government Reference Model team and has been involved since 2018.

  • Contains 5 Component(s), Includes Credits Recorded On: 03/18/2026

    Organizations face increasing pressure to execute change successfully amid digital transformation and growing complexity, yet many initiatives fail due to limited visibility and fragmented execution. This webinar and the whitepaper on which it is based explore how aligning business architecture with change management can improve the effectiveness and sustainability of organizational change. It examines the integration of business architecture practices with Prosci’s 3‑Phase Process, supported by the ADKAR model and the 4Ps Exercise, to enhance change planning and execution at both initiative and enterprise levels. Through conceptual analysis and a practical case study, the webinar demonstrates how leveraging business architecture in change management clarifies the rationale for change, identifies impacted stakeholders, and supports informed decision‑making and strengthen enterprise change outcomes.

    Organizations face increasing pressure to execute change successfully amid digital transformation and growing complexity, yet many initiatives fail due to limited visibility and fragmented execution. This webinar and the whitepaper on which it is based explore how aligning business architecture with change management can improve the effectiveness and sustainability of organizational change. It examines the integration of business architecture practices with Prosci’s 3‑Phase Process, supported by the ADKAR model and the 4Ps Exercise, to enhance change planning and execution at both initiative and enterprise levels. Through conceptual analysis and a practical case study, the webinar demonstrates how leveraging business architecture in change management clarifies the rationale for change, identifies impacted stakeholders, and supports informed decision‑making and strengthen enterprise change outcomes.

    Presenters: Themba Ngewu, Naini Sharma

    Registration for this webinar is closed. Recording is available. 

    Naini Sharma

    Naini is a technology thought leader with deep expertise in Business Analysis, Business Architecture, and the SDLC. A strong and curious analyst, she continuously learns, experiments, and applies emerging industry trends and best practices to drive organizational value. She has played a key role in launching agile SDLC practices within her organization.

    Holding CBAP and AAC certifications from IIBA, a CBA from the Business Architecture Guild, and a Graduate Certificate in Business Architecture from Penn State, she actively bridges business and IT to improve alignment across the technology division. Naini currently serves as a Senior Lead Business Analyst and Project Manager and is an active member of the BA Guild’s Requirements, Organization Design, and Higher Education Industry Reference Model teams.

    Themba Ngewu

    Themba Ngewu is an experienced IT professional with over 20 years of experience in application development and project implementation. Over the course of his career, he has held various roles in IT, including System Analyst, Oracle Technical Consultant, and Head of ERP Systems.

    He is familiar with business transformation and business–IT alignment, and has experience managing ERP systems and leading project streams. Themba holds a BSc in Computer Science and a Master of Business Leadership. He is also certified in TOGAF 9.1 (The Open Group) and Business Architecture (BIZBOK), and is a member of the Business Architecture Guild’s Organizational Design group.

  • Contains 5 Component(s), Includes Credits

    This webinar presents an overview of the Transportation Industry Reference Model (TRM) and the enhancements that will be included in Version 5.0. In this latest version of the TRM, we have added key capabilities, refined definitions to strengthen the alignment between Capabilities and their corresponding Information Concepts, and aligned with the current Common Reference Model. We will introduce the Transportation Reference Model Companion Guide and what’s coming next from the TRM team. Presenters: Megha Deshmukh Ingole, Pedro Alvarez

    This webinar presents an overview of the Transportation Industry Reference Model (TRM) and the enhancements that will be included in Version 5.0.

    In this latest version of the TRM, we have added key capabilities, refined definitions to strengthen the alignment between Capabilities and their corresponding Information Concepts, and aligned with the current Common Reference Model. We will introduce the Transportation Reference Model Companion Guide and what’s coming next from the TRM team.

    Presenters: Megha Deshmukh Ingole, Pedro Alvarez

    Registration for this webinar is closed. Recording is available. 

    Megha Deshmukh Ingole

    Enterprise Architect

    JetBlue Airways

      Megha Deshmukh Ingole is an Enterprise Architect at JetBlue Airways, where she applies business architecture and reference models to align transportation operations with enterprise strategy. She works closely with industry frameworks, including the Business Architecture Guild, to drive clarity, standardization, and transformation at scale.

    Pedro Alvarez

    Business Architect

    United Parcel Service

    Pedro Alvarez is a business architect at United Parcel Service where he manages UPS's enterprise-wide business architecture practice. He has 30 years of IT experience in business architecture, business systems analysis, and enterprise architecture and is responsible for the adoption of business architecture across the UPS Technology Group (UTG)

  • Contains 4 Component(s)

    This companion guide is an adjunct document to the Government Reference Model

  • Contains 4 Component(s)

    This companion guide is an adjunct document to the Transportation Reference Model