William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Lloyd Dugan is the Chief Architect for Serco-NA’s long-term contract with the Centers for Medicare & Medicaid Services to provide eligibility support processing under the Affordable Care Act, bringing to bear nearly 40 years of modeling and design experience.  He has spoken at national and international conferences and been published on many topics over the decades, (including at the Guild’s Business Architecture Summits), specializing in BPM, the OMG’s BPM+ modeling languages of BPMN/CMMN/DMN, and Business Architecture.  He has taught BPMN to hundreds of students.  He is a long-term Contributing Member of the Guild, and serves as its voting representative on the OMG’s Business Architecture Core Metamodel (BACM) Task Force.  He is the principal co-author of the Guild’s first and seminal white paper on BPM-Business Architecture Alignment, and is a long-standing member of the Metamodel Collaboration Team.

Richard Lay is an Enterprise Architecture consultant and methodologist. He has hands on experience in KPMG Canada, designing building, populating and using real software knowledgebases to support strategic decisions, business architecture, transformation planning and estimating, requirements analysis, information design and management, portfolio rationalization and identifying software components. He brings a pragmatism to defining methods, knowing how hard it is to manage the real business information in a metamodel, so you can deliver traceable artifacts that expose the organizations intricacies. Currently, Richard is researching a simpler way of business description, solely based on decisions and how they are communicated.

Pierre Wienke is Principal Consultant at FINIUS GmbH, where he leads a team of business analysts and architects. He is an experienced trainer and passionate consultant for model-based Business Architecture Management and Business Analysis, and serves as Chair of the Business Architecture Guild’s Metamodel Team. Pierre also collaborates with Frankfurt University of Applied Sciences on practice-driven architecture projects.