Kelley Eckmayer enables others to thrive and guides them to bring their visions into fruition, achieving this success as an Enterprise Architecture Manager. With over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, Kelley has a strong foundation in financial services and non-profit organizations. As a seasoned expert, Kelley has worked with large organizations, guiding them through the intricacies of business, enterprise, and data architecture, as well as process optimization and strategic planning. Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies. Kelley is a mentor for the Business Architecture Guild, co-chairs PNC’s Business Architecture Community of Practice, and is a member of the BIAN Business Capability Model working group. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA)® and is BIAN, TOGAF, Azure Fundamentals, and SAFe Agile for Architects Certified.

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

Kelley Eckmayer enables others to thrive and guides them to bring their visions into fruition, achieving this success as an Enterprise Architecture Manager. With over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, Kelley has a strong foundation in financial services and non-profit organizations. As a seasoned expert, Kelley has worked with large organizations, guiding them through the intricacies of business, enterprise, and data architecture, as well as process optimization and strategic planning. Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies. Kelley is a mentor for the Business Architecture Guild, co-chairs PNC’s Business Architecture Community of Practice, and is a member of the BIAN Business Capability Model working group. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA)® and is BIAN, TOGAF, Azure Fundamentals, and SAFe Agile for Architects Certified.

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

Sandra is a Certified Business Architect (CBA), currently working at the World Bank Group’s Enterprise Architecture department and has been practicing in this field for over 10 years. She designs and implements frameworks that align the organizations strategic goals with its operational processes, ensuring efficient delivery of development programs.

Kaat is the Business Improvement Manager, a Certified Business Architect (CBA)® as part of the business improvement team at WaterAid. Improving the ways we work through operational effectiveness and efficiency, connecting our work with the company goals and strategies. I am the co-lead for the International Development Organization Reference Model Team.

Harshita is a Certified Business Architect with 13 years of experience in business architecture and is currently working for an HealthCare Organization. She is an Business Architect with a strong record of aligning IT and business strategies, providing insights to improve better decision making, and driving growth through speed and agility and delivering innovative, customer-focused results through cross-functional collaboration. She leads the International Development Organization Reference Model team. 

William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Karol “Damian” Gawlowski is a seasoned Business Architect from the U.K. who has been an active member of the Guild since 2010. He has held leadership positions on the Insurance Reference Model group and has been a co-lead of the Common Reference Model Group for the past few years. He has worked in Banking and Finance, Utilities, Professional Services, Telecommunications, Insurance, Media, and Hospitality for well over 20 years, making him a valuable resource for the Common Reference Model group.

Mike White helps Verizon’s consumer group optimize their sales operations and exceed their operational goal by delivering innovative changes.  Mike introduced the Guild’s framework into Verizon and continues to evangelize the practice within Verizon.  With over 20 years of experience in shaping and optimizing business strategies to drive growth and innovation.  Mike has a strong foundation in all facets of Communications as well as other industries that utilize communication networks to deliver more value to their customers. Mike is known for his ability to quickly understand the big picture and to communicate the value of those strategic changes to different groups and levels of the organization removing cultural and resistance roadblocks. Mike is co-lead for the Telecommunication Industry Reference Model team and is a Certified Business Architect (CBA)®.

Having worked in several industries, Roger combines his experience in the field of business development and (commercial) management with that of business process management, to align the organizations operating model with new opportunities and enable process improvements. Acting as a bridge between business and technology, driving end -to end change through the interaction of business processes, data and systems.  Roger is co-lead for the Telecommunication Industry Reference Model team and is a Certified Business Architect (CBA)®. 

William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Teresa has held various positions in financial services over the past 20 years, from Process Consultant to Account Manager to Digital Business Architect. Most of her career was spent on process engineering large-scale regulatory and digital transformation involving complex multi-platform system integrations or new system builds. She became a Business Architect in 2017 and apply the practice across several enterprise-wide transformation at Wells Fargo. She is currently a Business Execution Senior Manager at Wells Fargo in the Payments Transformation Team under the Chief Operating Office.

She has been a member of the Business Architecture Guild since 2017 and co-leads the Financial Services Reference Model Team.

Tim Hale is leading the Business Architecture practice at Arvest Bank, located in Northwest Arkansas.  He has been an Enterprise Architect there for 6 years and is developing Arvest’s first Business Architecture knowledgebase.  For the past 18 months, he and his team have been focused on applying the Financial Services Reference Model, building the foundational concepts, and using it for value.  Prior to joining Arvest, Tim was an Enterprise Architect at Walmart Stores.  Tim is also a Certified Public Accountant(retired).

Jay is a senior executive with over 25 years of experience spearheading large enterprise transformation initiatives. He has a robust background supporting major financial institutions, including Goldman Sachs, Citibank, Bank of America, US Bank, Discover Card, USAA, and Citadel. He has great experience working with large consulting firms (KPMG, McKinsey, IBM, and Google) to support the enterprise architecture of their financial clients. He holds a TOGAF certification and has been associated with the Banking Industry Architecture Network since 2022

Kelley Eckmayer enables others to thrive and guides them to bring their visions into fruition, achieving this success as an Enterprise Architecture Manager. With over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, Kelley has a strong foundation in financial services and non-profit organizations. As a seasoned expert, Kelley has worked with large organizations, guiding them through the intricacies of business, enterprise, and data architecture, as well as process optimization and strategic planning. Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies. Kelley is a mentor for the Business Architecture Guild, co-chairs PNC’s Business Architecture Community of Practice, and is a member of the BIAN Business Capability Model working group. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA)® and is BIAN, TOGAF, Azure Fundamentals, and SAFe Agile for Architects Certified.

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

Morad Mziout is a highly skilled Consultant, Mentor, & Trainer at New Horizons Services, with 16½ years of relevant experience in business architecture & analysis. He is a Certified Business Architect (CBA®), TOGAF® Enterprise Architecture Practitioner, Banking Industry Architecture Network (BIAN) and Certified Business Analyst Professional (CBAP™), among other credentials demonstrating his mastery of many frameworks such as BIZBOK, TOGAF, and BABOK. He joined Guild in 2022 and is the team lead of the business requirement team & a primary contributor within the financial services team. LinkedIn has recognized him as a Top Business Architecture Voice for being a highly insightful contributor to collaborative articles within this field.

Naini is a knowledgeable technology thought leader with extensive experience in the domain of Business Analysis, Business Architecture and SDLC.  A strong analyst, she is always curious and enjoys constant learning, experimenting, adapting, and applying new industry trends and best practices in the organizational context. She has been instrumental in launching agile SDLC practices in her organization. With her recent Graduate Certificate in Business Architecture from Penn State, she has taken up additional responsibilities to help connect-the-dots in the technology division with the goal of facilitating business-IT alignment. She is currently employed as a Senior Lead Business Analyst at ETS, and is an active member of the Guild Business Requirement and the Organization Design/Business Arch. Alignment teams.