Kelley Eckmayer enables others to thrive and guides them to bring their visions into fruition, achieving this success as an Enterprise Architecture Manager. With over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, Kelley has a strong foundation in financial services and non-profit organizations. As a seasoned expert, Kelley has worked with large organizations, guiding them through the intricacies of business, enterprise, and data architecture, as well as process optimization and strategic planning. Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies. Kelley is a mentor for the Business Architecture Guild, co-chairs PNC’s Business Architecture Community of Practice, and is a member of the BIAN Business Capability Model working group. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA)® and is BIAN, TOGAF, Azure Fundamentals, and SAFe Agile for Architects Certified.

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

Kelley Eckmayer enables others to thrive and guides them to bring their visions into fruition, achieving this success as an Enterprise Architecture Manager. With over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, Kelley has a strong foundation in financial services and non-profit organizations. As a seasoned expert, Kelley has worked with large organizations, guiding them through the intricacies of business, enterprise, and data architecture, as well as process optimization and strategic planning. Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies. Kelley is a mentor for the Business Architecture Guild, co-chairs PNC’s Business Architecture Community of Practice, and is a member of the BIAN Business Capability Model working group. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA)® and is BIAN, TOGAF, Azure Fundamentals, and SAFe Agile for Architects Certified.

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

Kelley Eckmayer enables others to thrive and guides them to bring their visions into fruition, achieving this success as an Enterprise Architecture Manager. With over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, Kelley has a strong foundation in financial services and non-profit organizations. As a seasoned expert, Kelley has worked with large organizations, guiding them through the intricacies of business, enterprise, and data architecture, as well as process optimization and strategic planning. Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies. Kelley is a mentor for the Business Architecture Guild, co-chairs PNC’s Business Architecture Community of Practice, and is a member of the BIAN Business Capability Model working group. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA)® and is BIAN, TOGAF, Azure Fundamentals, and SAFe Agile for Architects Certified.

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

Kelley Eckmayer enables others to thrive and guides them to bring their visions into fruition, achieving this success as an Enterprise Architecture Manager. With over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, Kelley has a strong foundation in financial services and non-profit organizations. As a seasoned expert, Kelley has worked with large organizations, guiding them through the intricacies of business, enterprise, and data architecture, as well as process optimization and strategic planning. Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies. Kelley is a mentor for the Business Architecture Guild, co-chairs PNC’s Business Architecture Community of Practice, and is a member of the BIAN Business Capability Model working group. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA)® and is BIAN, TOGAF, Azure Fundamentals, and SAFe Agile for Architects Certified.

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Teresa has held various positions in financial services over the past 20 years, from Process Consultant to Account Manager to Digital Business Architect. Most of her career was spent on process engineering large-scale regulatory and digital transformation involving complex multi-platform system integrations or new system builds. She became a Business Architect in 2017 and apply the practice across several enterprise-wide transformation at Wells Fargo. She is currently a Business Execution Senior Manager at Wells Fargo in the Payments Transformation Team under the Chief Operating Office.

She has been a member of the Business Architecture Guild since 2017 and co-leads the Financial Services Reference Model Team.

Tim Hale is leading the Business Architecture practice at Arvest Bank, located in Northwest Arkansas.  He has been an Enterprise Architect there for 6 years and is developing Arvest’s first Business Architecture knowledgebase.  For the past 18 months, he and his team have been focused on applying the Financial Services Reference Model, building the foundational concepts, and using it for value.  Prior to joining Arvest, Tim was an Enterprise Architect at Walmart Stores.  Tim is also a Certified Public Accountant(retired).

Jay is a senior executive with over 25 years of experience spearheading large enterprise transformation initiatives. He has a robust background supporting major financial institutions, including Goldman Sachs, Citibank, Bank of America, US Bank, Discover Card, USAA, and Citadel. He has great experience working with large consulting firms (KPMG, McKinsey, IBM, and Google) to support the enterprise architecture of their financial clients. He holds a TOGAF certification and has been associated with the Banking Industry Architecture Network since 2022

Kelley Eckmayer enables others to thrive and guides them to bring their visions into fruition, achieving this success as an Enterprise Architecture Manager. With over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, Kelley has a strong foundation in financial services and non-profit organizations. As a seasoned expert, Kelley has worked with large organizations, guiding them through the intricacies of business, enterprise, and data architecture, as well as process optimization and strategic planning. Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies. Kelley is a mentor for the Business Architecture Guild, co-chairs PNC’s Business Architecture Community of Practice, and is a member of the BIAN Business Capability Model working group. Kelley is a Certified Business Analysis Professional (CBAP), Certified Business Architect (CBA)® and is BIAN, TOGAF, Azure Fundamentals, and SAFe Agile for Architects Certified.

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

Morad Mziout is a highly skilled Consultant, Mentor, & Trainer at New Horizons Services, with 16½ years of relevant experience in business architecture & analysis. He is a Certified Business Architect (CBA®), TOGAF® Enterprise Architecture Practitioner, Banking Industry Architecture Network (BIAN) and Certified Business Analyst Professional (CBAP™), among other credentials demonstrating his mastery of many frameworks such as BIZBOK, TOGAF, and BABOK. He joined Guild in 2022 and is the team lead of the business requirement team & a primary contributor within the financial services team. LinkedIn has recognized him as a Top Business Architecture Voice for being a highly insightful contributor to collaborative articles within this field.

Naini is a knowledgeable technology thought leader with extensive experience in the domain of Business Analysis, Business Architecture and SDLC.  A strong analyst, she is always curious and enjoys constant learning, experimenting, adapting, and applying new industry trends and best practices in the organizational context. She has been instrumental in launching agile SDLC practices in her organization. With her recent Graduate Certificate in Business Architecture from Penn State, she has taken up additional responsibilities to help connect-the-dots in the technology division with the goal of facilitating business-IT alignment. She is currently employed as a Senior Lead Business Analyst at ETS, and is an active member of the Guild Business Requirement and the Organization Design/Business Arch. Alignment teams.