William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Whynde Kuehn is a long-time business architecture practitioner, Business Architecture Practice leader, and played a key role in the largest business architecture-led transformation in the world.  She is a recognized thought leader in business architecture, and has developed and taught comprehensive, large-scale business architecture training programs for clients. She is a Co-Founder, Board Member and Editorial Board Member of the Business Architecture Guild.  As a result of her passion for social and environmental change, she also applies her skills in business architecture to help social entrepreneurs in Africa to start, scale and sustain successful businesses.