William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William  latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.

Whynde Kuehn of S2E Transformation is recognized globally as a highly sought-after thought leader, educator, and advisor in strategy execution, transformation, and the intentional and sustainable design of organizations and business ecosystems, enabled by business architecture. She has worked with organizations around the world to build their capacity for end-to-end strategy execution as well as establish successful strategic business architecture practices. She is author of the book Strategy to Reality and co-author of The Execution Challenge. Whynde is a Co-Founder and Principal Instructor with Business Architecture Associates and a Fellow with the Institute for Digital Transformation. She is Co-Founder, Vice President, and Academic Chair of the Business Architecture Guild®.