Learning Center

Webinar: Successful Business Architecture: Demonstrating Value from Strategy to Technology Investment Realization

In an environment where everyone is feeling pressure to maximize their value, the key is to showcase the alignment of strategy with the value delivered from technology investments. Business architecture plays a vital role in driving business outcome measurement models and articulating business outcomes to achieve an organization’s strategic goals. This session will discuss the simplicity and complexity of traceable measurement from enterprise strategy to product KPIs, the key role of business architecture, and both guidance and lessons learned from PNC and DMI. With real-life examples, you will see how successful business architecture has the ability to provide value across a broad range of industries

Presenters: Kelley Eckmayer and Claire Wybrow

Kelley Eckmayer

VP, Enterprise Architecture Manager

PNC Financial Services

Kelley Eckmayer is a distinguished enterprise architecture leader who excels at leveraging business architecture to translate strategic vision into tangible organizational achievements. As a Business Architecture leader at RGA (Reinsurance Group of America), Kelley brings over 15 years of experience in shaping and optimizing business strategies to drive growth and innovation, with a strong background in financial services and non-profit organizations. A seasoned expert, she guides large organizations through the intricacies of business, enterprise, data architecture, and strategic planning. Holding multiple industry certifications, Kelley is known for her ability to communicate complex ideas with clarity and engage audiences in discussions that inspire actionable strategies, focusing on demonstrating the value delivered from strategy aligned technology investments. As a Certified Business Architect (CBA)®, Kelley is currently a Business Architecture Guild Board Member, Editorial Board Chair, and Team Mentor. She is also a Certified Business Architect (CBA)®.

Claire Wybrow

Enterprise Business Architect

Claire Wybrow is an Enterprise Business Architect working with Fortune 500 companies across multiple industries for over 20 years, with both internal corporate and consultant experience. Claire’s work includes establishing foundations for enterprise evolution at multiple organizations, leading to multi-year and multi- million-dollar strategic partnerships. She has the proven ability to discern and deliver on the needs of both the Business Partner, the Provider and the Vendor and to elevate relationships to a strategic level while ensuring tactical delivery. Certified in PMP, CBPP and BRMP, Claire participates in the BA Guild Financial Services Reference Model Team and is a frequent speaker at PMI PDD, APQC Process Excellence, PEX, BRMI, BIL-T, Women in Architecture (WIA) and other events.

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Webinar
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes In an environment where everyone is feeling pressure to maximize their value, the key is to showcase the alignment of strategy with the value delivered from technology investments. Business architecture plays a vital role in driving business outcome measurement models and articulating business outcomes to achieve an organization’s strategic goals. This session will discuss the simplicity and complexity of traceable measurement from enterprise strategy to product KPIs, the key role of business architecture, and both guidance and lessons learned from PNC and DMI. With real-life examples, you will see how successful business architecture has the ability to provide value across a broad range of industries
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