Webinar: Relating Business Architecture and Customer Experience
Recorded On: 01/20/2021
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We know there is a critical tie between business architecture and experience design, but how specifically should the two be brought together?
This webinar will preview new insights and content from the BIZBOK® Guide about how to relate business architecture to aspects of experience design, with customer journeys as the focal point. We will deep dive into the alignment from a practical usage perspective and include examples of how the association would be modeled.
Whynde Kuehn
Whynde Kuehn is a long-time business architecture practitioner, Business Architecture Practice leader, and played a key role in the largest business architecture-led transformation in the world. She is a recognized thought leader in business architecture, and has developed and taught comprehensive, large-scale business architecture training programs for clients. She is a Co-Founder, Board Member and Editorial Board Member of the Business Architecture Guild. As a result of her passion for social and environmental change, she also applies her skills in business architecture to help social entrepreneurs in Africa to start, scale and sustain successful businesses.
