Webinar: Relating Business Architecture and Customer Experience
Recorded On: 01/20/2021
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We know there is a critical tie between business architecture and experience design, but how specifically should the two be brought together?
This webinar will preview new insights and content from the BIZBOK® Guide about how to relate business architecture to aspects of experience design, with customer journeys as the focal point. We will deep dive into the alignment from a practical usage perspective and include examples of how the association would be modeled.
Whynde Kuehn
Whynde Kuehn of S2E Transformation is recognized globally as a highly sought-after thought leader, educator, and advisor in strategy execution, transformation, and the intentional and sustainable design of organizations and business ecosystems, enabled by business architecture. She has worked with organizations around the world to build their capacity for end-to-end strategy execution as well as establish successful strategic business architecture practices. She is author of the book Strategy to Reality and co-author of The Execution Challenge. Whynde is a Co-Founder and Principal Instructor with Business Architecture Associates and a Fellow with the Institute for Digital Transformation. She is Co-Founder, Vice President, and Academic Chair of the Business Architecture Guild®.
