Business Architecture Guild’s reference models have been downloaded thousands of times over the past few years and are in use across multiple industries. The reference models share a common core and the selection and deployment of those models is similar, regardless of the specific industry covered. This webinar will walk attendees through the benefits and uses of industry reference models, discuss the common core shared across all models, and examine selection and deployment approaches applied in practice. In addition, this webinar will highlight the role of the Business Architecture Companion Guides. Anyone using or seeking to use a Guild reference model will find this webinar of use.