Autodesk develops and distributes software for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. As Autodesk continues to transform its business models, it identified several critical data models that required transformation to support future business endeavors. Working with data architecture, the business architecture team leveraged Autodesk’s capability map and information map to create conceptual data models that ultimately became the basis for its business systems transformation. This session will discuss the creation, ongoing maintenance and governance of the Product Data Model, with a lens on its implications for a business architecture team and its impact on initiatives that leverage this model and on Autodesk’s customers and overall business.