Webinar: Clarifying Stakeholder Mapping
Recorded On: 02/15/2022
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Business architecture defines stakeholder as “An internal or external individual or organization with a vested interest in achieving value through a particular outcome”. More broadly, stakeholders are recipients of and contributors to value delivery, with value delivery being a foundational business architecture perspective. Stakeholder mapping provides key insights to value stream articulation, customer and partner engagement, capability and information context, and the role of stakeholders in value delivery. This webinar will define stakeholder mapping benefits, principles, guidelines, and techniques; discuss how stakeholder mapping is aligned with and provides insights to value stream, capability, information, and organization mapping; and cover stakeholder mapping business usage scenarios, including when to start and mature the stakeholder map.
Webinar Presenter(s): Andrew Semple, William Ulrich
William Ulrich
William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.
Andrew Semple
Andrew is a Business Architect helping financial services companies build and grow a Business Architecture practice. He has over 30 years of experience in financial services, with the last 10 focused on business architecture and consulting.
Andrew is actively involved with the Business Architecture Guild as mentor to the Insurance Reference Model Team, the Common Reference Model Team, and the recently formed Higher Education Reference Model Team.
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