Webinar: Business Architecture Using Systems Thinking and Design Thinking
Includes a Live Web Event on 11/19/2025 at 1:00 PM (EST)
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This webinar will explore business architecture’s synergistic role in the areas of systems thinking and design thinking, demonstrating how integrating these disciplines fosters a holistic, human-centered approach to strategic planning and organizational optimization. By combining these frameworks and methods, business architects can effectively navigate complexity, enhance the customer experience, and drive sustainable growth.
Presenters: Kelley Eckmayer and Tim Vandeput
William Ulrich
William Ulrich of TSG, INC, is a strategic planning consultant. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. William latest book is titled Business Architecture: the Art and Practice of Business Transformation. William is Partner and Cofounder of Business Architecture Associates and Cutter Consortium Fellow. William serves on the Board of Directors, Editorial Board and is President of the Business Architecture Guild.
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